Sea Foam International, Inc. appoints CM Frost Auto Parts Limited its General Authorized Distributor


Sea Foam International, Inc. (SFI), the maker of the #1-selling multi-purpose fuel additive in North America, Sea Foam Motor Treatment, has appointed CM Frost Auto Parts Limited, its authorized distributor for the United Kingdom.

Sea Foam products are available for purchase to consumers in the United Kingdom. The UK product line includes Sea Foam Motor TreatmentSea Foam Spray Top Engine Cleaner & LubeSea Foam High Mileage motor treatment, Marine Pro, and Deep Creep penetrating oil. 

“We’re excited to be working with CM Frost as our authorized distributor in the United Kingdom,” said Michael Wagner, CEO of SFI. “This strategic relationship will match our line of top-selling products, some of which have been on the market since 1942,” stated Wagner.  

Product education is a key element to the successful launch of Sea Foam’s products in the UK.

“SFI is committed to supporting our partners by providing educational resources for all levels of distribution. We have developed a Learning Management System (LMS), making it a fun, easy, and effective way to learn about Sea Foam products,” said Wagner.

Consumers in the UK can find Sea Foam products in stores at Unity Auto Factors and online at